Tuesday, August 20, 2013

Colgate dental floss - Interesting advertising study

Pay close attention to each scene...tricky!

Colgate has created a very ingenious advertising campaign to promote their dental floss.

But ... before I explain to you the main detail of these images, I shall let you observe them quietly on your own. 

Alright .......... now that you've had time to quietly observe the images ......

  • In the first photograph, you might have noticed that the lady has one finger too many on her left hand.
  • In the second photograph, a phantom arm is floating behind.
  • In the third photograph, the man has only one ear.

The campaign attained its purpose.

It proved that food debris on your teeth draws more attention than any physical defect does.

How well did you do ??

I failed the whole thing? What was I thinking?


  1. Thanks a lot for your great post.it is informative post for dental.it is service 24 hour emergency dental clinic dentist Brooklyn NY dentist weekend.your dental problem remove take proper tips of this site.Please visit this site.

  2. I really liked the ad and the concept of passing message to the people.

  3. The Ad is amazing and its true your smile is the first attraction on your face. So always take care of your oral health.

  4. Great Sharing ! I really like the concept of Colgate the way they passes the message to people is amazing. That shows how important is our oral heath & a pretty smile.

  5. That's a great way to share the importance of brushing, flossing and keeping teeth clean. Pictures you shared tell us the importance of a good smile.

  6. Thanks a lot to Colgate Dental for sharing such an important message by unique concept..

  7. Great Ad... Nice way to spread awareness about oral hygiene and its importance.

  8. That's a interesting way to spread awareness about dental hygiene.